I am an honest artist. What I write is intended to reach the customer—and affect him, if possible with pity and terror … or at least divert the tedium of his hours. I never hide from him in a private language, nor am I seeking praise from other writers for ‘technique’ or other balderdash. I want praise from the customer, given in cash because I’ve reached him—or I don’t want anything.
Robert Heinlein’s character Jubal Harshaw, from Stranger in a Strange Land.

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